https://igaalberska.com Iga Alberska Mon, 05 Feb 2024 15:10:20 +0000 https://igaalberska.com en https://igaalberska.com/Home Tue, 07 Jan 2020 18:40:41 +0000 Iga Alberska https://igaalberska.com/Home HELLO, I’m Iga – a product designer working on digital products in a variety of industries. I studied service design, gained practice in branding, and hold a master’s degree in visual communication &amp; artSenior Product Designer at MyCamper, currently seeking a new opportunity SELECTED PROJECTS &nbsp; <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/13b41b70a2c0c7bde79bf8a415b139187621b4681ef76cd5050fbd73aa14de69/cover.png" data-mid="205825937" border="0" src="https://freight.cargo.site/w/1000/i/13b41b70a2c0c7bde79bf8a415b139187621b4681ef76cd5050fbd73aa14de69/cover.png" />beautyConnecting tattoo artists and lovers with an entertaining app experience <img width="1558" height="1040" width_o="1558" height_o="1040" data-src="https://freight.cargo.site/t/original/i/313f962c325f2855da08573d6565c664825a9db6e53a931ccbe5fd2ead3d544e/Mask-group-15.png" data-mid="154001372" border="0" src="https://freight.cargo.site/w/1000/i/313f962c325f2855da08573d6565c664825a9db6e53a931ccbe5fd2ead3d544e/Mask-group-15.png" />art e-commerceChanging how we see and purchase art with a unique online marketplace <img width="1558" height="1040" width_o="1558" height_o="1040" data-src="https://freight.cargo.site/t/original/i/08fe3fb21ae7ba88f0d02751c1ab0c7289584e36da614601b0c174bfcd3b56c8/Group-1589.png" data-mid="154001592" border="0" src="https://freight.cargo.site/w/1000/i/08fe3fb21ae7ba88f0d02751c1ab0c7289584e36da614601b0c174bfcd3b56c8/Group-1589.png" /> mar-tech Making professional marketing research accessible and useful to all <img width="1160" height="774" width_o="1160" height_o="774" data-src="https://freight.cargo.site/t/original/i/762075e01f8fb52443968887e05ca5911775d163abe837d9472fd8ed95050aa7/Mask-group-14.png" data-mid="154000943" border="0" src="https://freight.cargo.site/w/1000/i/762075e01f8fb52443968887e05ca5911775d163abe837d9472fd8ed95050aa7/Mask-group-14.png" />tour-techTransforming the camper rental market by allowing private offerings <img width="3000" height="2004" width_o="3000" height_o="2004" data-src="https://freight.cargo.site/t/original/i/711f0e299b7858a940b6e6848942e2cd95e089e765a10c856999105f64234441/Group-39563-1.png" data-mid="169640136" border="0" src="https://freight.cargo.site/w/1000/i/711f0e299b7858a940b6e6848942e2cd95e089e765a10c856999105f64234441/Group-39563-1.png" /> NGO-tech Establishing a communication platform for NGOs operating in the crisis area <img width="1500" height="1002" width_o="1500" height_o="1002" data-src="https://freight.cargo.site/t/original/i/2785886e44bc395ad0c57a8ee92df90e726626afca69fc70648e8014acd23b08/Group-39554-1.png" data-mid="169558523" border="0" src="https://freight.cargo.site/w/1000/i/2785886e44bc395ad0c57a8ee92df90e726626afca69fc70648e8014acd23b08/Group-39554-1.png" />eco-tech Assisting companies on their journey to achieve net zero greenhouse gas emissions <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/babf322abd17d28273a46d416b7b73cabca54bdcaa05b5c010f2dbba5acbb83c/Group-1591-1.png" data-mid="206166120" border="0" src="https://freight.cargo.site/w/1000/i/babf322abd17d28273a46d416b7b73cabca54bdcaa05b5c010f2dbba5acbb83c/Group-1591-1.png" />food techCreating an engaging shopping experience with innovative products <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8c6ea817d402ea0e06ca8ea59f441a98f4044e6a91a352b14d788fb52b4ad78d/tile.png" data-mid="206166083" border="0" src="https://freight.cargo.site/w/1000/i/8c6ea817d402ea0e06ca8ea59f441a98f4044e6a91a352b14d788fb52b4ad78d/tile.png" />real estate techValidating market-fit of the real estate product SEE OLDER PROJECTS ︎︎︎ <img width="2294" height="1480" width_o="2294" height_o="1480" data-src="https://freight.cargo.site/t/original/i/e171cb6a5b80ccfa41404999acf0bf1e3b39907eb0e36e4760a9e6b1bba8e550/L1250676-1-1.png" data-mid="136695128" border="0" src="https://freight.cargo.site/w/1000/i/e171cb6a5b80ccfa41404999acf0bf1e3b39907eb0e36e4760a9e6b1bba8e550/L1250676-1-1.png" /> <img width="2296" height="1480" width_o="2296" height_o="1480" data-src="https://freight.cargo.site/t/original/i/3e13c9ccd62416de7fecca805070f6279ec6f94c0a5b5720cefc0cf563e41f46/Mask-Group-3.png" data-mid="154005586" border="0" src="https://freight.cargo.site/w/1000/i/3e13c9ccd62416de7fecca805070f6279ec6f94c0a5b5720cefc0cf563e41f46/Mask-Group-3.png" /> <img width="2296" height="1480" width_o="2296" height_o="1480" data-src="https://freight.cargo.site/t/original/i/9711eb04a36bb559a71349d9fd5684b2217924a0f39d75f03edfe0d84a9c8e7c/Mask-Group-2.png" data-mid="154005620" border="0" src="https://freight.cargo.site/w/1000/i/9711eb04a36bb559a71349d9fd5684b2217924a0f39d75f03edfe0d84a9c8e7c/Mask-Group-2.png" /> <img width="987" height="1480" width_o="987" height_o="1480" data-src="https://freight.cargo.site/t/original/i/4280069ea49b8a3f0b4930acf28032ddeff531d1a742cc971ee0536202c36e2f/ASDS.png" data-mid="154005623" border="0" src="https://freight.cargo.site/w/987/i/4280069ea49b8a3f0b4930acf28032ddeff531d1a742cc971ee0536202c36e2f/ASDS.png" /> <img width="2296" height="1480" width_o="2296" height_o="1480" data-src="https://freight.cargo.site/t/original/i/bde2a115a0d5857f6b48ddb59c9cf2cc98e7312e8e09e4a3b8668df7585b4f0f/Mask-Group-1.png" data-mid="154005634" border="0" src="https://freight.cargo.site/w/1000/i/bde2a115a0d5857f6b48ddb59c9cf2cc98e7312e8e09e4a3b8668df7585b4f0f/Mask-Group-1.png" /> <img width="2296" height="1480" width_o="2296" height_o="1480" data-src="https://freight.cargo.site/t/original/i/0ccb796bf9e8d18f623213decb6a98fbd52ca3b9d04fb3c5409bbe9703f33aef/Mask-Group.png" data-mid="154005627" border="0" src="https://freight.cargo.site/w/1000/i/0ccb796bf9e8d18f623213decb6a98fbd52ca3b9d04fb3c5409bbe9703f33aef/Mask-Group.png" /> <img width="981" height="1480" width_o="981" height_o="1480" data-src="https://freight.cargo.site/t/original/i/c3b7636da90f1a5740123016a15eae48df4f7186fce43511238d88db0223369e/DSC_5054.png" data-mid="154005637" border="0" src="https://freight.cargo.site/w/981/i/c3b7636da90f1a5740123016a15eae48df4f7186fce43511238d88db0223369e/DSC_5054.png" /> <img width="2296" height="1480" width_o="2296" height_o="1480" data-src="https://freight.cargo.site/t/original/i/fcfb52ca5a8be65fcb5e78d7a1da78bfc3c867595866ef89f12e22e2f5db305a/Mask-Group-5.png" data-mid="154005777" border="0" src="https://freight.cargo.site/w/1000/i/fcfb52ca5a8be65fcb5e78d7a1da78bfc3c867595866ef89f12e22e2f5db305a/Mask-Group-5.png" /> <img width="2296" height="1480" width_o="2296" height_o="1480" data-src="https://freight.cargo.site/t/original/i/ad3c104d9f61185e3c48ad5ec09891f9638db95cc136bdcab05be8a9bfa0b3ee/Mask-Group-4.png" data-mid="154005781" border="0" src="https://freight.cargo.site/w/1000/i/ad3c104d9f61185e3c48ad5ec09891f9638db95cc136bdcab05be8a9bfa0b3ee/Mask-Group-4.png" /> <img width="988" height="1480" width_o="988" height_o="1480" data-src="https://freight.cargo.site/t/original/i/8b391d9a5755a323458ff75b5fa2cbb97a96aaaed5b21808c7838d285e253b8c/-Generacja-Y-1--instalacja--.png" data-mid="154005790" border="0" src="https://freight.cargo.site/w/988/i/8b391d9a5755a323458ff75b5fa2cbb97a96aaaed5b21808c7838d285e253b8c/-Generacja-Y-1--instalacja--.png" /> multiple art projects https://igaalberska.com/Works Wed, 28 Apr 2021 17:21:03 +0000 Iga Alberska https://igaalberska.com/Works <img width="2391" height="1131" width_o="2391" height_o="1131" data-src="https://freight.cargo.site/t/original/i/5226e733adc791587d61e4c078bb7c28ad95f15b768c575e189e6f0740ad26e3/Screenshot-2021-05-01-at-16.54-1.png" data-mid="107077587" border="0" src="https://freight.cargo.site/w/1000/i/5226e733adc791587d61e4c078bb7c28ad95f15b768c575e189e6f0740ad26e3/Screenshot-2021-05-01-at-16.54-1.png" />Redesigning the tech company’s web identity.MTS MEDIA <img width="892" height="1246" width_o="892" height_o="1246" data-src="https://freight.cargo.site/t/original/i/ea2425d238765a5cf17d60acdefa15131e79a3b7622f9deda17b8fb8878a7538/Group-1519.png" data-mid="107078581" border="0" src="https://freight.cargo.site/w/892/i/ea2425d238765a5cf17d60acdefa15131e79a3b7622f9deda17b8fb8878a7538/Group-1519.png" />Restorining the splendor of the fashion studio.MIASTO KOBIET - ATLIER ELJARE <img width="1360" height="1056" width_o="1360" height_o="1056" data-src="https://freight.cargo.site/t/original/i/105ce5775ccabdd14a2ff6f9cca581c6ee33f3ab37bb0f7c691953bf2dd62dee/Group-1518.png" data-mid="107078069" border="0" src="https://freight.cargo.site/w/1000/i/105ce5775ccabdd14a2ff6f9cca581c6ee33f3ab37bb0f7c691953bf2dd62dee/Group-1518.png" />Improving the functioning of the cultural NGO.BEZ WIZY FOUNDATION <img width="800" height="588" width_o="800" height_o="588" data-src="https://freight.cargo.site/t/original/i/f8a5fa6f235bc3b643e8fa63424b98be9ccf910f0ec563285dd0fa607c2b45a4/04.jpg" data-mid="106751634" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/f8a5fa6f235bc3b643e8fa63424b98be9ccf910f0ec563285dd0fa607c2b45a4/04.jpg" />Reviving the washhouse in an open-air museum. &nbsp;ZUIDERSEE MUSEUM <img width="800" height="588" width_o="800" height_o="588" data-src="https://freight.cargo.site/t/original/i/00943420e40e4c803b52f56fe29f774c1633eaeaf13240acf7088cc0f5dfb4cc/05.jpg" data-mid="106751636" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/00943420e40e4c803b52f56fe29f774c1633eaeaf13240acf7088cc0f5dfb4cc/05.jpg" />Helping people find their way in a building.WITTE DAME BUILDING <img width="800" height="588" width_o="800" height_o="588" data-src="https://freight.cargo.site/t/original/i/82115eeba555d8aef8cff5800ac3d22bf1be8c30421f21e658b79c829560c8fe/06.jpg" data-mid="106751637" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/82115eeba555d8aef8cff5800ac3d22bf1be8c30421f21e658b79c829560c8fe/06.jpg" />Designing a visual language for a festival.NATIONAL CULTURE CENTER <img width="800" height="588" width_o="800" height_o="588" data-src="https://freight.cargo.site/t/original/i/a81212ed0a29606e1233433104850aadab44ec38698dd666c98ecdedd6aa7d7e/07.jpg" data-mid="106751639" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/a81212ed0a29606e1233433104850aadab44ec38698dd666c98ecdedd6aa7d7e/07.jpg" />Creating an identity for a start up competition.AHK POLAND <img width="1148" height="740" width_o="1148" height_o="740" data-src="https://freight.cargo.site/t/original/i/afa989c425ca965eaba22b892ae94293812745527ea17d946007b5568ae2d97b/Mask-Group-4.png" data-mid="107080758" border="0" src="https://freight.cargo.site/w/1000/i/afa989c425ca965eaba22b892ae94293812745527ea17d946007b5568ae2d97b/Mask-Group-4.png" /> <img width="1148" height="740" width_o="1148" height_o="740" data-src="https://freight.cargo.site/t/original/i/3ff5af1a9ca113af0b01dcbffe443979093c84174dcb557cd7e319f39c4db332/Mask-Group-3.png" data-mid="107080750" border="0" src="https://freight.cargo.site/w/1000/i/3ff5af1a9ca113af0b01dcbffe443979093c84174dcb557cd7e319f39c4db332/Mask-Group-3.png" /> <img width="1148" height="740" width_o="1148" height_o="740" data-src="https://freight.cargo.site/t/original/i/1587731b320d6684ebdbc1844e05ec2e3a32b73416fa3613cfb8648b7f7b33db/L1250676-1.png" data-mid="107080742" border="0" src="https://freight.cargo.site/w/1000/i/1587731b320d6684ebdbc1844e05ec2e3a32b73416fa3613cfb8648b7f7b33db/L1250676-1.png" /> <img width="494" height="740" width_o="494" height_o="740" data-src="https://freight.cargo.site/t/original/i/9ea4989865092fe59f75713bd0c5d0e2f6300b0cedc56e790231f0e6bd922b84/ASDS.png" data-mid="107080773" border="0" src="https://freight.cargo.site/w/494/i/9ea4989865092fe59f75713bd0c5d0e2f6300b0cedc56e790231f0e6bd922b84/ASDS.png" /> <img width="1148" height="740" width_o="1148" height_o="740" data-src="https://freight.cargo.site/t/original/i/0c1dcaec31803f8012897dc0fe831e6401bd382ee392cfeaa0ac57883d06b079/Mask-Group-2.png" data-mid="107080776" border="0" src="https://freight.cargo.site/w/1000/i/0c1dcaec31803f8012897dc0fe831e6401bd382ee392cfeaa0ac57883d06b079/Mask-Group-2.png" /> <img width="1148" height="740" width_o="1148" height_o="740" data-src="https://freight.cargo.site/t/original/i/0dc9202b8700bc27bb3c7b0fced860c6c98a8b5d550115a6c535836990866279/Mask-Group-1.png" data-mid="107080852" border="0" src="https://freight.cargo.site/w/1000/i/0dc9202b8700bc27bb3c7b0fced860c6c98a8b5d550115a6c535836990866279/Mask-Group-1.png" /> <img width="1148" height="740" width_o="1148" height_o="740" data-src="https://freight.cargo.site/t/original/i/2e81c94c623a07fdee5bc11c5258a9341c973393477f4f92a31f8b22d53dc77a/Mask-Group.png" data-mid="107080816" border="0" src="https://freight.cargo.site/w/1000/i/2e81c94c623a07fdee5bc11c5258a9341c973393477f4f92a31f8b22d53dc77a/Mask-Group.png" /> <img width="1148" height="740" width_o="1148" height_o="740" data-src="https://freight.cargo.site/t/original/i/06013abc32885ae19ee5323f89978bd24145c261c1fb15d4d89cfcbb8fc37589/Mask-Group-5.png" data-mid="107080866" border="0" src="https://freight.cargo.site/w/1000/i/06013abc32885ae19ee5323f89978bd24145c261c1fb15d4d89cfcbb8fc37589/Mask-Group-5.png" /> <img width="494" height="740" width_o="494" height_o="740" data-src="https://freight.cargo.site/t/original/i/858a4d06fa6e2f094859dfd9f076b7c03416553fbbd5af01ccbbe832621831f6/-Generacja-Y-1--instalacja--.png" data-mid="107080870" border="0" src="https://freight.cargo.site/w/494/i/858a4d06fa6e2f094859dfd9f076b7c03416553fbbd5af01ccbbe832621831f6/-Generacja-Y-1--instalacja--.png" /> <img width="1148" height="740" width_o="1148" height_o="740" data-src="https://freight.cargo.site/t/original/i/c9b702c3ef8502c12e6f2d905753f22d6da85deefcdabb36289cba5c85f1a251/Mask-Group-6.png" data-mid="107080873" border="0" src="https://freight.cargo.site/w/1000/i/c9b702c3ef8502c12e6f2d905753f22d6da85deefcdabb36289cba5c85f1a251/Mask-Group-6.png" /> Multiple art projects 2014 - 2019 https://igaalberska.com/tattoos-market-place Fri, 03 Mar 2023 16:56:58 +0000 Iga Alberska https://igaalberska.com/tattoos-market-place <img width="5756" height="2320" width_o="5756" height_o="2320" data-src="https://freight.cargo.site/t/original/i/06a9f526e16e7beb2a4dad4d5c7df72c901162bdc421b6d1c24eaaa1fec1b549/inckd4.png" data-mid="205569324" border="0" src="https://freight.cargo.site/w/1000/i/06a9f526e16e7beb2a4dad4d5c7df72c901162bdc421b6d1c24eaaa1fec1b549/inckd4.png" /> ABOUT It is a mobile app that is a marketplace for tattoos. The platform provides tattooists with an all-in-one tool to manage every aspect of the tattooing process, from attracting new clients to making payments. Tattoo enthusiasts can find a wide range of inspiration here and quickly connect with tattoo artists to get their next tattoo. MY ROLE Lead Product Designer, collaborating closely with Junior Product Designer, Product Researcher, Product Manager, engineering team and Stakeholders TIMELINE +/- 1 year MY ACTIVITIES As the lead product designer, it was my responsibility to assess the current state of the project, choose a suitable design approach, and guide the team and client through it. During the course of the entire cooperation, I was involved in both hands-on design work and supervising the work of other designers. <img width="1584" height="896" width_o="1584" height_o="896" data-src="https://freight.cargo.site/t/original/i/c70d18ad8405a32b6e04a1272c278fd0cd5a788e4d3e34d1eb3d673c2a601da2/Screenshot-2023-03-03-at-18.10.13.png" data-mid="170442087" border="0" src="https://freight.cargo.site/w/1000/i/c70d18ad8405a32b6e04a1272c278fd0cd5a788e4d3e34d1eb3d673c2a601da2/Screenshot-2023-03-03-at-18.10.13.png" /> product strategy With the help of desk research and a series of workshops, we familiarized ourselves with the product and its situation and proposed a tailored made strategy for action. We realized that the product was already in the MVP finalization stage. Therefore, we proposed to first identify and remove blockers. And then validate the MVP by delivering the product to users and tracking their feedback and behavior. To do this, we proposed to work with growth hacking experts.&nbsp; The validation phase would be followed by optimization of the MVP, that is, analyzing the collected user data and adjusting the product to achieve market fit. The client enthusiastically embraced the strategy approach, but he also made the decision to increase the investment because he wanted to better align the product with his vision. So we were also given the task of redesigning most of the user flows and improving the look &amp; feel of the product. <img width="5756" height="3188" width_o="5756" height_o="3188" data-src="https://freight.cargo.site/t/original/i/cc266fc6993d743e40cf65dd81ef4044f2f7c9fe2e0f2c8a51d1b2b0778c59d3/workshop.png" data-mid="205822272" border="0" src="https://freight.cargo.site/w/1000/i/cc266fc6993d743e40cf65dd81ef4044f2f7c9fe2e0f2c8a51d1b2b0778c59d3/workshop.png" /> initial workshops Throughout our collaboration, workshops have shown to be a great method to swiftly share knowledge, align the team, and generate fresh ideas. On this occasion, the client traveled to Warsaw from Zurich, and the entire team participated in demanding sessions.&nbsp; <img width="6400" height="3188" width_o="6400" height_o="3188" data-src="https://freight.cargo.site/t/original/i/4d2d105cd77ab70ae9def2ee9e7215856ade54e032b4620c20109b2889cd69c6/digramm.png" data-mid="205822281" border="0" src="https://freight.cargo.site/w/1000/i/4d2d105cd77ab70ae9def2ee9e7215856ade54e032b4620c20109b2889cd69c6/digramm.png" /> expert review We started with an expert review of the system design to ensure the basic functionality of the product, we checked the touch area of the components, text readability and the overall functionality of the system. This left much to be desired, so we had to come up with many new solutions. The whole thing was documented and gradually implemented by the engineering team. <img width="6400" height="3748" width_o="6400" height_o="3748" data-src="https://freight.cargo.site/t/original/i/96e366f77aedf19017c82ff25caebde0ae794d5ffe6c613a822636289e4f268b/chat.png" data-mid="205761739" border="0" src="https://freight.cargo.site/w/1000/i/96e366f77aedf19017c82ff25caebde0ae794d5ffe6c613a822636289e4f268b/chat.png" /> redesigns&nbsp; We redesigned many of the most important parts of the product, such as tattoo offer creation, search expiernce, customer and artist profiles, payment flow, referral program, inquiry form, chat, etc. <img width="6400" height="3748" width_o="6400" height_o="3748" data-src="https://freight.cargo.site/t/original/i/3fd5190a1c5bfb8be4cb96814ed5b23a131b7c0853144de93903abe9b9257509/request.png" data-mid="205821840" border="0" src="https://freight.cargo.site/w/1000/i/3fd5190a1c5bfb8be4cb96814ed5b23a131b7c0853144de93903abe9b9257509/request.png" /> new website&nbsp; The last task was to create a new website. The site was designed to attract users to the product. This was an important part of the customer acquisition funnel. It required us to work closely with growth hackers who knew the requirements because they spoke to tattooists and tattoo enthusiasts on a daily basis. The work on the website also included changes in the branding of the product, for which we also organized a photo shoot in one of the tattoo studios in Zurich. <img width="5756" height="3176" width_o="5756" height_o="3176" data-src="https://freight.cargo.site/t/original/i/ba8ae4bd19574e36c4aa9b2d78de23bc83542e2f98c6a8a8385baa62eb96d7f5/session.png" data-mid="205822307" border="0" src="https://freight.cargo.site/w/1000/i/ba8ae4bd19574e36c4aa9b2d78de23bc83542e2f98c6a8a8385baa62eb96d7f5/session.png" /> https://igaalberska.com/Art-platform Tue, 30 Nov 2021 21:11:10 +0000 Iga Alberska https://igaalberska.com/Art-platform <img width="11520" height="4480" width_o="11520" height_o="4480" data-src="https://freight.cargo.site/t/original/i/4cf38062719ceefa0fd1cc5c57bb8b4b7e31bb0552594883b8913334b0f81be7/Group-1530.png" data-mid="126092468" border="0" src="https://freight.cargo.site/w/1000/i/4cf38062719ceefa0fd1cc5c57bb8b4b7e31bb0552594883b8913334b0f81be7/Group-1530.png" /> OVERVIEW It is a curatorial platform designed to "change the way we see, discover, connect with and buy art by Latin American artists". We built fully customisable system to support the curation and purchase of unique artworks. ABOUT PRODUCT&nbsp; It is a completely personalized e-commerce featuring a management panel for artists, galleries and curator. Principal elements: • platform to explore and search for artists, art galleries and purchase artworks • artist onboarding flow and his/her artworks,profile and sales management panel • gallery onboarding flow and it’s management panel • mangamnet panel to manage all artists, galleries, artwork and purchases management by main curator TIMELINE 3 years MY ACTIVITES I participated in and shaped the entire process of creating the MVP and subsequent further development of the product. We went through ideation stage, design solution development and MVP implementation.&nbsp; • Participating in proto-personas and customer journey workshops • Developing the overall MVP concept by: mapping requirements, sketching site maps, use case diagrams and system architecture sketches in continuous collaboration with the team and stakeholders • Building clickable low-fidelity MVP prototypes • Internal testing of prototypes with company colleagues not involved in the project • Creating high-fidelity MVP prototypes based on branding • Developing a design system that facilitated the quicker development of new functionality in a later stage. • Supporting implementation• Collaborating closely with a product manager, business stakeholders, and two backend and two frontend engineers <img width="5760" height="2896" width_o="5760" height_o="2896" data-src="https://freight.cargo.site/t/original/i/24f104f28cf01a7bb36863d74ec5b17f8010acf0ce47c3e08e28c3e59bec2dd8/Group-1536-1.png" data-mid="133857103" border="0" src="https://freight.cargo.site/w/1000/i/24f104f28cf01a7bb36863d74ec5b17f8010acf0ce47c3e08e28c3e59bec2dd8/Group-1536-1.png" /> personas &amp; customer journeys We conducted workshops with team members and stakeholders to develop proto-personas and customer journeys, which we used to formulate product requirements as user stories. &nbsp; <img width="5760" height="3280" width_o="5760" height_o="3280" data-src="https://freight.cargo.site/t/original/i/5b67b4a064b6b0f3b5067935f2c35d6c4a06fd21b1777218f35b5394cc574e1c/Group-1531-1.png" data-mid="133859935" border="0" src="https://freight.cargo.site/w/1000/i/5b67b4a064b6b0f3b5067935f2c35d6c4a06fd21b1777218f35b5394cc574e1c/Group-1531-1.png" /> sitemap&amp; userflows Next, I created a sitemap of the shop, a curator management panel, and an artist management panel. Afterwards, I developed user flows for three separate types of users: artists, buyers, and curators. <img width="5760" height="2960" width_o="5760" height_o="2960" data-src="https://freight.cargo.site/t/original/i/fce080ba1005f0480247cc1ee530b93523bdcfb121c4cb125e3e2ef14c35883c/Group-1533.png" data-mid="133859961" border="0" src="https://freight.cargo.site/w/1000/i/fce080ba1005f0480247cc1ee530b93523bdcfb121c4cb125e3e2ef14c35883c/Group-1533.png" /> use case diagramm &amp; system architecture I spent several intensive sessions with backend developers to discuss the architecture and operation of the system. The results of these meetings were use case diagrams and system architecture sketches.&nbsp; <img width="5760" height="2560" width_o="5760" height_o="2560" data-src="https://freight.cargo.site/t/original/i/0572c9ff3cfa24e6d84454eefcb42ef49c09f0ecf38119594e8027a92409d37d/Group-1534.png" data-mid="133860863" border="0" src="https://freight.cargo.site/w/1000/i/0572c9ff3cfa24e6d84454eefcb42ef49c09f0ecf38119594e8027a92409d37d/Group-1534.png" /> low-fidelity prototype I built an interactive prototype of all flows of&nbsp;the shop, the curator management panel, and the artist management panel, which could then be tested and feedback gathered from users applied. <img width="5760" height="2564" width_o="5760" height_o="2564" data-src="https://freight.cargo.site/t/original/i/b739fcfdf614179c5291140af7547b3334e206c8b8066ce640df8878fb209a4c/Mask-Group.png" data-mid="126431126" border="0" src="https://freight.cargo.site/w/1000/i/b739fcfdf614179c5291140af7547b3334e206c8b8066ce640df8878fb209a4c/Mask-Group.png" /> hi-f prototype,&nbsp; implementation &amp; testing I built an interactive prototype of all flows of the shop, the curator management panel, and the artist management panel, which could then be tested and feedback gathered from users applied. search and exploration of artworks <img width="5760" height="6308" width_o="5760" height_o="6308" data-src="https://freight.cargo.site/t/original/i/2a4b2477bba0c36d02744b294765af86987fbec4531c14c8433b7ae62407cfb3/nastrone.png" data-mid="205208269" border="0" src="https://freight.cargo.site/w/1000/i/2a4b2477bba0c36d02744b294765af86987fbec4531c14c8433b7ae62407cfb3/nastrone.png" /> purchasing experience<img width="5760" height="3028" width_o="5760" height_o="3028" data-src="https://freight.cargo.site/t/original/i/b79cc765b2ce664aa3520319c1959c80504238e5415dcce6510901fb0a91c18c/nastrone2.png" data-mid="205209204" border="0" src="https://freight.cargo.site/w/1000/i/b79cc765b2ce664aa3520319c1959c80504238e5415dcce6510901fb0a91c18c/nastrone2.png" /> onboarding and artist's dashboard <img width="5760" height="4660" width_o="5760" height_o="4660" data-src="https://freight.cargo.site/t/original/i/0352412adaf47542d76b98f419e513eef19a8bc33a54fa48f522dca981f468de/nastrone3.png" data-mid="205224661" border="0" src="https://freight.cargo.site/w/1000/i/0352412adaf47542d76b98f419e513eef19a8bc33a54fa48f522dca981f468de/nastrone3.png" /> curator’s (admin) managment panel&nbsp; <img width="5760" height="3284" width_o="5760" height_o="3284" data-src="https://freight.cargo.site/t/original/i/00d13a0d8e102561bf6bc7f6189292df20a6a7f3aab25e1fa4a07261f708c855/nastrone4.png" data-mid="205226078" border="0" src="https://freight.cargo.site/w/1000/i/00d13a0d8e102561bf6bc7f6189292df20a6a7f3aab25e1fa4a07261f708c855/nastrone4.png" /> product optimisation &amp; new features development I used the cognitive walkthrough approach to regularly observe products in order to find bugs, usability problems, low hanging fruit, and other difficulties. In parallel, we also developed new features/elements such as a blog.&nbsp; https://igaalberska.com/marketing-platform Sat, 01 May 2021 15:49:17 +0000 Iga Alberska https://igaalberska.com/marketing-platform <img width="2500" height="973" width_o="2500" height_o="973" data-src="https://freight.cargo.site/t/original/i/6aeec4f0dc4107bfe7b745daee30f420b3d605f4c8c0533cffe67e1227232388/Group-1563.png" data-mid="204279766" border="0" src="https://freight.cargo.site/w/1000/i/6aeec4f0dc4107bfe7b745daee30f420b3d605f4c8c0533cffe67e1227232388/Group-1563.png" /> OVERVIEW It is a digital product that aims to make expert marketing research accessible, understandable, and actionable through an easy-to-use user interface and compelling data visualization&nbsp; TIMELINE 3 years&nbsp; ABOUT PRODUCT The product offers customers several tools that allow them to conduct various types of marketing research, such as brand funnel, customer satisfaction, brand awareness, idea test, etc.&nbsp; &nbsp; Each tool consisted of: Briefing - a set of questions that collected all the necessary information for the study&nbsp;Data Collection - an automatic or manual collection of data for the case study was carried out&nbsp;Report - the results in the form of data visualization, which was continuously updated as the survey was completed by subsequent respondents MY ACTIVITIES Working closely with a cross-functional team daily (2 backend engineers, 2 frontend engineers, a product manager, stakeholders, a UX writer, data visualization designer)Creating effective design solutions under high constraintsHandover, support, and review of implementationProduct observation, problem identification, and prioritization Building high-fidelity mockupsCreating, developing, and maintaining the design system&nbsp;Dashboard design&nbsp;Preparing marketing materials&nbsp;Creating a visual language for the brandProduct communication strategies (Tools, Pricing, FAQ...)Creating and developing product corporate websiteDeveloping imaginary <img width="5760" height="2560" width_o="5760" height_o="2560" data-src="https://freight.cargo.site/t/original/i/05f316b320152bb40c6602f96c0a9b9f0e2b6feaa4f44d8a60238ad48def72b5/Group-1556.png" data-mid="125465874" border="0" src="https://freight.cargo.site/w/1000/i/05f316b320152bb40c6602f96c0a9b9f0e2b6feaa4f44d8a60238ad48def72b5/Group-1556.png" /> developing brand I created a complete brand experience implemented across all required use cases, including the website, product, and marketing materials, based on an already-existing basic logotype and color scheme.&nbsp; <img width="10000" height="3488" width_o="10000" height_o="3488" data-src="https://freight.cargo.site/t/original/i/5476eeb466a22ebc5ae28734651b5937476ed285244f7723a83311b388647766/Frame-461.png" data-mid="204281111" border="0" src="https://freight.cargo.site/w/1000/i/5476eeb466a22ebc5ae28734651b5937476ed285244f7723a83311b388647766/Frame-461.png" /> product optimization&nbsp; I spent around three years optimizing the product every day with my team. Researchers' user studies served as our foundation, and we developed new features based on user requests. This frequently necessitated strong collaboration with engineers and stakeholders while operating under severe restrictions. <img width="2728" height="1524" width_o="2728" height_o="1524" data-src="https://freight.cargo.site/t/original/i/dd2b1f9f4015779f26476ae598ea76220958e6ecc85a9c7a1f16be35a944db48/Screenshot-2024-02-09-at-12.30.45.png" data-mid="204281899" border="0" src="https://freight.cargo.site/w/1000/i/dd2b1f9f4015779f26476ae598ea76220958e6ecc85a9c7a1f16be35a944db48/Screenshot-2024-02-09-at-12.30.45.png" /><img width="10000" height="5572" width_o="10000" height_o="5572" data-src="https://freight.cargo.site/t/original/i/ee40af5613fd57a23c67105a013e59f6eabe1d701963b133ad7c52f1838e5f01/Frame-461.png" data-mid="204300200" border="0" src="https://freight.cargo.site/w/1000/i/ee40af5613fd57a23c67105a013e59f6eabe1d701963b133ad7c52f1838e5f01/Frame-461.png" /> design system&nbsp; We have created and maintained a design system that ensured fast and smooth product development, easier collaboration with engineers, and a much more consistent and easier-to-learn user interface. <img width="2736" height="1496" width_o="2736" height_o="1496" data-src="https://freight.cargo.site/t/original/i/9a8d85b7299bcde2ea75bb126bb59748a4dcc35b7f9e373e3ec19ab6e480709b/Screenshot-2024-02-09-at-16.29.02.png" data-mid="204293827" border="0" src="https://freight.cargo.site/w/1000/i/9a8d85b7299bcde2ea75bb126bb59748a4dcc35b7f9e373e3ec19ab6e480709b/Screenshot-2024-02-09-at-16.29.02.png" /> data&nbsp; visualization Since the product's main purpose was to provide marketing information to non-expert users, easy-to-understand data visualization was crucial. I managed designing all types of charts for the product with an experienced data visualization designer. <img width="8640" height="3192" width_o="8640" height_o="3192" data-src="https://freight.cargo.site/t/original/i/6425d97804174a0012530283efc8975b496470a0ede14eef43c19e7c61da5d23/Group-1559-1.png" data-mid="154117157" border="0" src="https://freight.cargo.site/w/1000/i/6425d97804174a0012530283efc8975b496470a0ede14eef43c19e7c61da5d23/Group-1559-1.png" /> https://igaalberska.com/camper-sharing-platform Sat, 01 May 2021 17:47:35 +0000 Iga Alberska https://igaalberska.com/camper-sharing-platform <img width="5760" height="2248" width_o="5760" height_o="2248" data-src="https://freight.cargo.site/t/original/i/f518c1aefe148ad152d68ed77b483e69b4aaa50aaf2bda1dc61041e7a47a34e9/Frame-1304.png" data-mid="204089225" border="0" src="https://freight.cargo.site/w/1000/i/f518c1aefe148ad152d68ed77b483e69b4aaa50aaf2bda1dc61041e7a47a34e9/Frame-1304.png" /> ABOUT It is a leading camper-sharing platform in Switzerland and has become the fastest-growing player in Europe in this field. MY ROLE Lead Product DesignerI spent around three years working on this product. I grew as a designer over this time, assumed several team positions, and was able to offer fresh ideas at every turn in the partnership. When I first started, I was a part of a team consisting of two UX designers. Together, we worked directly with stakeholders to optimize the product by redesigning a few selected flows. We worked together for several years, during which time we developed a number of novel user experiences for the product. I worked on the product as the lone designer for a while, and in the end, I served as a mentor for an internal young UX designer. TIMELINE 3 years MY ACTIVITIES • Working closely with the company's product owners and other stakeholders • Providing mentoring to junior product designers&nbsp; • Redesigning selected flows/areas of the product, such as user profile, user onboarding, complete platform navigation, user offboarding, chat&nbsp; • Developing new features, such as renter and lender dashboards, and campsites as part of the service&nbsp; • Sketching information architecture diagrams • Designing hi-fidelity wireframes • Preparing interactive prototypes • Conducting usability testing• Analysing findings from testing and applying them • Conducting workshops • Creating and maintaining a design system <img width="2880" height="1124" width_o="2880" height_o="1124" data-src="https://freight.cargo.site/t/original/i/b725f9eb0f05b80ad073fdefa8d61c8309b67c84bfbc1bae865043eaf1abee73/Group-1547.png" data-mid="154017069" border="0" src="https://freight.cargo.site/w/1000/i/b725f9eb0f05b80ad073fdefa8d61c8309b67c84bfbc1bae865043eaf1abee73/Group-1547.png" /> workshops In my capacity as the lead product designer, I occasionally recommended to the team workshops that would improve our work. I was composing a workshop agenda specific to the needs of the topic of interest. We went together through, among other things, product design sprints for several new functionalities or product requirements workshops to better gather all the requirements for planned flow redesigns. <img width="5760" height="2956" width_o="5760" height_o="2956" data-src="https://freight.cargo.site/t/original/i/e578fa41fb8297f4b822ddd65b949d0f09f034efe06ee2f5c91b22e28c48c2b6/fafs.png" data-mid="204177276" border="0" src="https://freight.cargo.site/w/1000/i/e578fa41fb8297f4b822ddd65b949d0f09f034efe06ee2f5c91b22e28c48c2b6/fafs.png" /> usability testing Despite having a large user base and operating well on the market, the product team had not yet developed the practice of testing new flows with users before to implementation. We suggested this procedure, and despite some initial skepticism due to the possibility of extending the process, it was approved and is being utilized today. Using the maze program, we first ran unmoderated testing. In the subsequent step, we used real product users to conduct moderated tests. <img width="1440" height="694" width_o="1440" height_o="694" data-src="https://freight.cargo.site/t/original/i/f70200002d229f3f8d3db904de2d067bed058761a977dc89bb994d0dfdec411b/Group-1541.png" data-mid="137475169" border="0" src="https://freight.cargo.site/w/1000/i/f70200002d229f3f8d3db904de2d067bed058761a977dc89bb994d0dfdec411b/Group-1541.png" /> <img width="1440" height="724" width_o="1440" height_o="724" data-src="https://freight.cargo.site/t/original/i/93ece2210412744f19012b268c34e45ec8ceb0688472e434780c1042ca524e57/Group-1542.png" data-mid="137477626" border="0" src="https://freight.cargo.site/w/1000/i/93ece2210412744f19012b268c34e45ec8ceb0688472e434780c1042ca524e57/Group-1542.png" /> prototyping Once the results of the tests have been analyzed, we move on to developing a design solution. In most cases, we begin by sketching out the user flows. We would then create high-fidelity prototypes from existing elements of the design system and add any new elements that were missing. This process usually had many iterations consulted regularly with stakeholders. The prototypes created were re-tested. <img width="2850" height="1182" width_o="2850" height_o="1182" data-src="https://freight.cargo.site/t/original/i/3a29f28cb13ea7d876c510a5a5bdae5bae23d72ece66dd6a6c81d64167ff751d/Screenshot-2022-09-25-at-19.34.47.png" data-mid="154018398" border="0" src="https://freight.cargo.site/w/1000/i/3a29f28cb13ea7d876c510a5a5bdae5bae23d72ece66dd6a6c81d64167ff751d/Screenshot-2022-09-25-at-19.34.47.png" /> <img width="5760" height="2220" width_o="5760" height_o="2220" data-src="https://freight.cargo.site/t/original/i/b3cb8c8279c346da30b5c3cd71bab12c5f0b5d563fad6fa1f8d7dffa4cc3eae5/mycamper2.png" data-mid="204175935" border="0" src="https://freight.cargo.site/w/1000/i/b3cb8c8279c346da30b5c3cd71bab12c5f0b5d563fad6fa1f8d7dffa4cc3eae5/mycamper2.png" /> further optimization Of course, it didn't stop there. After applying user feedback to the prototypes and implementing the new flows, product owners observed the performance of the new flows and gathered feedback for further optimization. <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/57a401aea75a65d90e96cc8650a833ce5fd2e42a1c81596fbeede15bcb2aa725/mycamper.png" data-mid="204175250" border="0" src="https://freight.cargo.site/w/1000/i/57a401aea75a65d90e96cc8650a833ce5fd2e42a1c81596fbeede15bcb2aa725/mycamper.png" /> https://igaalberska.com/sustainability-platform Thu, 17 Mar 2022 20:13:37 +0000 Iga Alberska https://igaalberska.com/sustainability-platform <img width="11520" height="4224" width_o="11520" height_o="4224" data-src="https://freight.cargo.site/t/original/i/cb74b170fe9ad78a4e7054a5f6e8b58f7baae3686a66bd444cb9b9b556adc056/Group-1832.png" data-mid="169429620" border="0" src="https://freight.cargo.site/w/1000/i/cb74b170fe9ad78a4e7054a5f6e8b58f7baae3686a66bd444cb9b9b556adc056/Group-1832.png" /> ABOUT It is a sustainability platform, that enables companies to monitor a range of data and develop an action plan to enable the organization to achieve its sustainability goals. MY ROLE Leading Designer, collaborating closely with Product Researcher, Product Manager, and Stakeholders TIMELINE 2 months MAIN GOALS &amp; PROCESS The project was based on a collaboration with a Swiss sustainability expert who has worked for years with large corporations around the world helping them to plan and achieve sustainability goals. Based on his ideas, we were to create a prototype to illustrate a potential product and attract sponsors. We went through a number of stages using various UX methods to synthesize product ideas and create a first impression of the user experience in the shortest possible time. <img width="2134" height="1084" width_o="2134" height_o="1084" data-src="https://freight.cargo.site/t/original/i/2076c031dc08667bc2e23cb07b6179dc5331fc449647cba8485f28eb1e1189ab/Group-39544-1.png" data-mid="169433940" border="0" src="https://freight.cargo.site/w/1000/i/2076c031dc08667bc2e23cb07b6179dc5331fc449647cba8485f28eb1e1189ab/Group-39544-1.png" /> design sprint workshop To achieve tangible results as quickly as possible, we decided to hold a design sprint workshop with product experts and key stakeholders. The workshop was accompanied by desk research and analysis of existing similar products. <img width="2134" height="1084" width_o="2134" height_o="1084" data-src="https://freight.cargo.site/t/original/i/db3a23e3bf3e11335a6f84aa8aae2c007582b9557037ddd95a93ee28c5549a4a/Group-39549-2.png" data-mid="169549501" border="0" src="https://freight.cargo.site/w/1000/i/db3a23e3bf3e11335a6f84aa8aae2c007582b9557037ddd95a93ee28c5549a4a/Group-39549-2.png" /> low-fidelity wireframes The next step was to map the entire user experience using low-fidelity mock-ups. This work was done in close collaboration with a sustainability expert and involved multiple iterations. <img width="2134" height="1224" width_o="2134" height_o="1224" data-src="https://freight.cargo.site/t/original/i/8b0b7636259864ed906bd067e145484cfa9302676df1330a8cd6d0d7941defd6/Group-39550.png" data-mid="169547860" border="0" src="https://freight.cargo.site/w/1000/i/8b0b7636259864ed906bd067e145484cfa9302676df1330a8cd6d0d7941defd6/Group-39550.png" /> design system To proceed with high-fidelity prototyping, I decided to use a white-label design system based on material design to reduce effort, reduce working time, and at the same time be confident in the quality of the UX solutions. Components were styled based on the company's branding, and missing interface elements needed for this particular tool were added. high fidelity prototype The end result was a clickable high-fidelity prototype that represented the main user flow. It was intended to give an idea of the potential product and its features and to be used to attract sponsors to realise the MVP. Therefore, we did not conduct any usability tests, as the prototype was not intended to serve as a viable sketch for building the product. <img width="11520" height="8792" width_o="11520" height_o="8792" data-src="https://freight.cargo.site/t/original/i/d10a99ca599332246be357b5dbeb6ca914572e19d293f81f39c635463e4a6872/Group-39552-2.png" data-mid="169551791" border="0" src="https://freight.cargo.site/w/1000/i/d10a99ca599332246be357b5dbeb6ca914572e19d293f81f39c635463e4a6872/Group-39552-2.png" /> https://igaalberska.com/NGO Sat, 25 Feb 2023 10:12:35 +0000 Iga Alberska https://igaalberska.com/NGO <img width="5760" height="2244" width_o="5760" height_o="2244" data-src="https://freight.cargo.site/t/original/i/9798f01195831180e640f12128cfe6d470893d5be7a29ba55a05bf1c0a358772/Group-39562.png" data-mid="169638549" border="0" src="https://freight.cargo.site/w/1000/i/9798f01195831180e640f12128cfe6d470893d5be7a29ba55a05bf1c0a358772/Group-39562.png" /> ABOUT Our client was an international non-for-profit organization that helps humanitarian and development organizations, to provide high-quality targeted assistance to the world’s most vulnerable populations DIMS - Digital Information Management System, a project of an international non-profit organization to connect civil society organizations in the Lake Chad Basin with each other and with external partners. MY ROLE Lead Product Designer, collaborating closely with Junior Product Researcher, Product Manager, and Stakeholders TIMELINE 2 months MAIN GOALS &amp; PROCESS Our challenge was to create a DIMS prototype based on the field research already collected and test it with potential users located in the Lake Chad Basin.We received a specific brief and a field research report from the NGO. For full compliance, we arranged recurring meetings with their team, and during the first conversation we proposed a roadmap that boiled down the received brief to UX best practices. <img width="2134" height="748" width_o="2134" height_o="748" data-src="https://freight.cargo.site/t/original/i/f0b68377e938842504a198af993763302d36ecb2404092c2d0e956962d8e0e1a/Group-39564-1.png" data-mid="169998556" border="0" src="https://freight.cargo.site/w/1000/i/f0b68377e938842504a198af993763302d36ecb2404092c2d0e956962d8e0e1a/Group-39564-1.png" /> personas &amp; customer journeys Using the research provided, we created three prot-personas and their customer paths. After several meetings with stakeholders, we developed fictional characters representing typical users of the future product and their comprehensive journey of interacting with the future management system. <img width="2134" height="1084" width_o="2134" height_o="1084" data-src="https://freight.cargo.site/t/original/i/9e9dac19b10129afdee9fc5ee59d8c3e5262891d19f310517cf409485d87d5db/Group-39565.png" data-mid="170008797" border="0" src="https://freight.cargo.site/w/1000/i/9e9dac19b10129afdee9fc5ee59d8c3e5262891d19f310517cf409485d87d5db/Group-39565.png" /> site map &amp; low-fi wireframes Next, we prototyped the product. Sketching out a site map was the first step, followed by drawing low-fidelity wireframes of all user interactions with the system. Rather than getting into too much detail, I used Miro and consulted the prototype on the fly with stakeholders. <img width="4268" height="2008" width_o="4268" height_o="2008" data-src="https://freight.cargo.site/t/original/i/8de6c0faa9e5214092a1c60d46ac7fb2bc8859b9f6260d8fb9b1c3c8aed51d97/Group-39567.png" data-mid="170010064" border="0" src="https://freight.cargo.site/w/1000/i/8de6c0faa9e5214092a1c60d46ac7fb2bc8859b9f6260d8fb9b1c3c8aed51d97/Group-39567.png" /> design system Once a basic product prototype was agreed upon, I used Figma to produce a high-fidelity experience. I started by creating a design system that I used the current material design system, expanding it as needed, and styling it by the company branding. <img width="2736" height="1538" width_o="2736" height_o="1538" data-src="https://freight.cargo.site/t/original/i/8b96c05dfa9ed25aff562e5426e47a03c3b98118965ca67ece0dd6dad9cf218a/Screenshot-2024-02-06-at-12.43.58.png" data-mid="203984566" border="0" src="https://freight.cargo.site/w/1000/i/8b96c05dfa9ed25aff562e5426e47a03c3b98118965ca67ece0dd6dad9cf218a/Screenshot-2024-02-06-at-12.43.58.png" /> clickable hi-fi prototype Using components from the design system, I composed a full user path of the product in high fidelity. After a few feedback loops with stakeholders, it was ready to test. <img width="2874" height="1342" width_o="2874" height_o="1342" data-src="https://freight.cargo.site/t/original/i/74e81d15260bdbe02f531ffbf11b534e808d420c564993ca3a181486d0ca8110/Group-39569.png" data-mid="170034582" border="0" src="https://freight.cargo.site/w/1000/i/74e81d15260bdbe02f531ffbf11b534e808d420c564993ca3a181486d0ca8110/Group-39569.png" /> <img width="1440" height="998" width_o="1440" height_o="998" data-src="https://freight.cargo.site/t/original/i/337f06bba8705dcde762bb62b4c6304ecff209acb0e76ff8f14ee109117c2299/Frame-2008.png" data-mid="203986146" border="0" src="https://freight.cargo.site/w/1000/i/337f06bba8705dcde762bb62b4c6304ecff209acb0e76ff8f14ee109117c2299/Frame-2008.png" /> usability testing We conducted a remote usability testing of the prototype with a group of users from the Lake Chad Basin. Unfortunately, one of the constraints was that the testing had to take place as a group rather than individually. Therefore, we divided the meeting into three parts: a joint introduction, an individual testing using maze software, and a group discussion at the end. The tests yielded a lot of useful feedback related to the prototype-designed product, but in addition, we recognized that a digital management system may not be the right solution to the problems faced by the people of the Chad River Basin. Due to the low level of digitization and internet access, the digital system is probably too disconnected from their needs. &nbsp; We presented the test results and our general observations to the customers. They were receptive to our insights, although they decided to proceed with the developed solution. However, they admitted that in the future they would consider inviting designers at a much earlier stage of the project, giving them the opportunity to develop a more user-centered solution. <img width="4503" height="2126" width_o="4503" height_o="2126" data-src="https://freight.cargo.site/t/original/i/c1158e15e806497cbee739833160d7ad7a241c56d9a6349aecfc5b8ba0ffd14c/Group-1821.png" data-mid="170012102" border="0" src="https://freight.cargo.site/w/1000/i/c1158e15e806497cbee739833160d7ad7a241c56d9a6349aecfc5b8ba0ffd14c/Group-1821.png" /> retrospective &amp; takeaways Once the project was finished, I planned a retrospective workshop for my group. Since it was our first time working with an NGO, we believed it was necessary. Although the customer was happy with the outcome, we weren't nearly as happy with it. Our primary finding was that solutions for challenging locations, where equipment and network access are challenging, should be created in close collaboration with the end users. Because we didn't collaborate with the end users during the project, we were forced to base our solution on the experts' perception of their needs rather than the end users' real demands. <img width="4268" height="2008" width_o="4268" height_o="2008" data-src="https://freight.cargo.site/t/original/i/89ed7a94126379305ba7ff4de86c1759d5ac131441c2f6cf5bcd896f85190be7/Group-39568.png" data-mid="170012068" border="0" src="https://freight.cargo.site/w/1000/i/89ed7a94126379305ba7ff4de86c1759d5ac131441c2f6cf5bcd896f85190be7/Group-39568.png" /> https://igaalberska.com/real-estate-platform Mon, 05 Feb 2024 15:10:20 +0000 Iga Alberska https://igaalberska.com/real-estate-platform <img width="5756" height="2320" width_o="5756" height_o="2320" data-src="https://freight.cargo.site/t/original/i/b10f3632e6898adbfd6f7a0fe512d42cf5141c28e0dfaca363384275f7326724/cover.png" data-mid="205993226" border="0" src="https://freight.cargo.site/w/1000/i/b10f3632e6898adbfd6f7a0fe512d42cf5141c28e0dfaca363384275f7326724/cover.png" /> ABOUT It’s a Swiss, data-driven real estate investment platform.&nbsp; It enables real estate portfolio creation and educated decision-making for investors by providing them with useful information on capital gains, rental yields, and other topics. MY ROLE Lead Product Designer, collaborating closely with Product Researcher, Product Manager, and Stakeholders TIMELINE 3 months MAIN GOALS &amp; PROCESS Two real estate experts approached us with the idea of creating a unique product. Before investing in an MVP, we proposed to them to validate the idea and gather information on potential customers with the help of a landing page and an attached contact form. Thanks to this approach they were able to check the validity of their assumptions and avoid possible failure. <img width="6400" height="3136" width_o="6400" height_o="3136" data-src="https://freight.cargo.site/t/original/i/7dacf84d95b9f9022706b88e90f237c89fb5071f82bd8255069f26779a0f2fff/workshop.png" data-mid="205897096" border="0" src="https://freight.cargo.site/w/1000/i/7dacf84d95b9f9022706b88e90f237c89fb5071f82bd8255069f26779a0f2fff/workshop.png" /> brand sprint Initially, we planned a workshop known as a "design sprint." The leadership team meets for a three-hour working session to explore the what, how, why, and other aspects of their organization. The outcomes serve as the foundation for branding and visual identity. <img width="9600" height="13668" width_o="9600" height_o="13668" data-src="https://freight.cargo.site/t/original/i/1f3d818d1e31ada55fcc2a17fdffb60718e21262a7c428ea6e4dc9751de3f137/branding.png" data-mid="205898015" border="0" src="https://freight.cargo.site/w/1000/i/1f3d818d1e31ada55fcc2a17fdffb60718e21262a7c428ea6e4dc9751de3f137/branding.png" /> web design A bold and modern branding was developed for the product in response to the picky target market and the need to differentiate itself from the competition. A landing page was made based on its guiding principles, which were documented in the brand book. <img width="6400" height="9764" width_o="6400" height_o="9764" data-src="https://freight.cargo.site/t/original/i/05e6ac7143061509b00b8f567698464049bed207f5d8e055472e8710cdf2ec37/webdesign.png" data-mid="206060009" border="0" src="https://freight.cargo.site/w/1000/i/05e6ac7143061509b00b8f567698464049bed207f5d8e055472e8710cdf2ec37/webdesign.png" /> validation Once the landing page and contact form were designed and implemented, we could proceed to validation. The product researcher proposed assumptions that the validation had to meet to consider the product proposal worthy of implementation. The research assumptions were met, so the client decided to proceed with the MVP. <img width="9600" height="3396" width_o="9600" height_o="3396" data-src="https://freight.cargo.site/t/original/i/4c77c0638f4a9659840ca0b7dc4fc4406417d97e976bb27041854c3c77db50db/questionnare.png" data-mid="205996048" border="0" src="https://freight.cargo.site/w/1000/i/4c77c0638f4a9659840ca0b7dc4fc4406417d97e976bb27041854c3c77db50db/questionnare.png" /> https://igaalberska.com/e-commerce Sat, 01 May 2021 17:48:03 +0000 Iga Alberska https://igaalberska.com/e-commerce <img width="2880" height="1124" width_o="2880" height_o="1124" data-src="https://freight.cargo.site/t/original/i/8a3bf7e3b31101300b5b1897a86530d51e8f6da0abe337de6bff5bd2aef66d15/Group-1523-1.png" data-mid="107089113" border="0" src="https://freight.cargo.site/w/1000/i/8a3bf7e3b31101300b5b1897a86530d51e8f6da0abe337de6bff5bd2aef66d15/Group-1523-1.png" /> ABOUT It is a food-tech startup that has developed a proprietary drinking technology that flavors pure water just by smelling it, which is revolutionizing the drinks market healthily and sustainably. MY ROLE Product Designer TIMELINE 1 month MY ACTIVITIES •&nbsp;We developed a high-fidelity interface design for a full e-commerce experience • Creating hi-fi wireframes based on the low-fi mockups &nbsp; • Working in short design iterations • Maintaining instant feedback with stakeholders • Adhering strictly to the brand guidelines <img width="1440" height="3433" width_o="1440" height_o="3433" data-src="https://freight.cargo.site/t/original/i/3f05ba9fd40f620dbb9c32bc762e41f76ae221c1107ce1cedbe41270f15c3318/Group-1526.png" data-mid="136693540" border="0" src="https://freight.cargo.site/w/1000/i/3f05ba9fd40f620dbb9c32bc762e41f76ae221c1107ce1cedbe41270f15c3318/Group-1526.png" /> ︎︎︎ projects overview next project →